NATURE'S RAREST, TRANSFORMED INTO BRILLIANCE
OUR PRODUCTS
EXPLORE OUR DIAMONDS
Harnessing nature's wonders to polished perfection of extraordinary beauty
EXPLORE OUR JEWELLERY
Bringing visions to life, immortalising beauty through meaningful designs
NATURE'S RAREST, TRANSFORMED INTO BRILLIANCE
OUR PRODUCTS
EXPLORE OUR DIAMONDS
Harnessing nature's wonders to polished perfection of extraordinary beauty
EXPLORE OUR JEWELLERY
Harnessing nature's wonders to polished perfection of extraordinary beauty
EXPERIENCE THE BRILLIANCE
Rough to Retail
An Epic Adventure of a Diamond
1.Analysing
Natural diamonds are rare treasures formed deep beneath the Earth’s surface over billions of years. They’re typically found in Kimberlite and Lamproite pipes—volcanic channels explored to assess diamond presence and mining potential.
2.Marking and sawing
Once high-quality diamonds are found in an authorized mine, ethical and responsible mining begins. We work only with companies that prioritize worker welfare and sustainability. Premium diamonds are then distributed through the sight-holder system to select buyers.
3.Blocking
Once rough diamonds arrive at our facility, they are carefully sorted by color, shape, size, and quality. This is followed by detailed planning to begin the manufacturing process, transforming each rough stone into a polished diamond.
4.Polishing
In diamond manufacturing, polishing is the stage where the rough stone is finely shaped and its facets are crafted to perfection. This step brings out the diamond’s brilliance, fire, and sparkle, transforming it into a gem of true beauty.
5.Final Inspection
In the final inspection stage, each diamond is thoroughly examined for quality, precision, and brilliance. Only diamonds that meet strict standards of cut, clarity, and overall finish are approved—ensuring perfection before reaching the customer.
Our pure Alliance
The APG Pillars of Strength
9+
Shapes
From brilliant rounds to elegant emeralds, we craft them all. Specialists in every diamond shape — your perfect cut awaits.
Fair & Fixed
Price Policy
Fair & Fixed Price Points offer transparent, consistent diamond pricing based on true value.
24x7
Sales Service
24x7 sales services offer round-the-clock support, ensuring seamless diamond buying anytime, anywhere.
5 Countries
Distribution In
Distributed across USA, India, UAE, Hong Kong, and Belgium for global diamond availability and service.
1 Step
From Polish Diamond to Branded Jewellery
Polished diamond is expertly set into designed metal, transforming it into branded, elegant jewellery.
Fastest
Growing Company
Fastest-growing company revolutionizing the diamond industry with innovation and trust.